We're Unique
(Yes, that's what they all say)
Our premium lenses come with a 2-year scratch warranty, anti-reflection coatings, engraved personalised case and even a second pair 1/2 price.
Great Value
Lenses should never hinder your existence which is why we tailor each pair uniquely to your lifestyle. Just check out all our five star reviews ★★★★★
Lens Tailoring
Forget designer brands that all roll out of the same factory, we're friends with small indie designers to bring you great quality and beautiful eyewear.
Genuinely Independent
All of our eyewear is made from either plant-based bio-acetate, recycled materials or are vintage styles refurbished by our own hands in our workshop.
Planet Loving
New In Store
The Doc Oc Official 2024 T-Shirt
Get your hands on the X-Ray Specs t-shirt, the result of a collaboration with local artist Angus Ulyett.
Perfect for anybody with a body, and even those without.
Featuring 4 holes, this t-shirt accommodates a torso, head and even both arms.
This revolutionary product actually exists and could belong to you or a loved one this Christmas.
Made from 100% organic cotton, this tee is comfy, sustainable, and designed with a relaxed fit for everyday wear. The Natural Raw fabric is undyed, giving each shirt a unique look with subtle cotton plant flecks — no two are the same!
Eyewear Styling
Our philosophy is simple: Forget the rules about colour tones and face shapes - the right glasses are the ones that make you feel great.
Book a styling session and let us find your ideal glasses. Whether bold or classic, we’ll guide you to eyewear that enhances both your vision and style.
Eyewear Restoration
If you hate saying goodbye to old glasses as much as we do, then you might enjoy a visit to our workshop in Digbeth, Birmingham.
We repair broken hinges and snapped plastic frames, we restore vintage eyewear and bring back the shine to your long-faded favourites.
Get a quote online to see if we can give your glasses a new lease on life.
Lens Tailoring
We believe lenses should adapt to the wearer and not the other way around, so when it comes to your eyes we don't settle for one-size-fits-all.
Many people don’t realise their headaches, neck strain, or tired eyes could be caused by badly made eyewear.
Our tailored approach considers your lifestyle and goals to provide you lenses that give you clearer vision, fewer irritations.
That's why we're one of Birmingham's top rated opticians.
