2025 UK Dispensing Optician of the Year finalist • Rated 5★ on Google • Half Price 2nd Pair of Specs •
Bring Your Prescription
You deserve better than a chain store experience, so forget the cookie-cutter approach. Doctor Oculus makes glasses as unique as you are. Find us on Digbeth High Street, Birmingham, for an alternative to the typical optician chains.
You Deserve Better
Frames crafted by small, eco-conscious designers, offering styles you won’t see on anyone else. Over 3/4 of our eyewear is UK exclusive to Doctor Oculus, hand-picked by our team to suit any style. Check out our store to have a look.
Independent Eyewear
From single vision to varifocals, our expert consultations ensure your lenses fit your lifestyle - no more struggling with eye strain or adaptation.
Tailored Lenses
A personalised, laser-engraved glasses case, free plant-based lens cleaner (with unlimited refills), and our Metaform lenses with a 2-year scratch warranty.
Unique Extras
Expert Touch, No Corporate Nonsense.
At Doctor Oculus, we do things differently. We're proudly independent, which means no head office targets, no sales scripts, and absolutely no pressure to buy anything you don’t want or need.
If you’ve had your eye test elsewhere and just need your prescription filled, you're more than welcome here. Bring it in, take your time, and browse at your own pace. Whether you know exactly what you're after or you’re not sure where to start, our team is here to help, not to hassle.
Because we’re not part of a chain, we’re free to focus on what really matters: you. That means honest advice, thoughtful service, and glasses that feel as good as they look. Our curated frame collection is handpicked for quality, comfort, and a touch of character - no cookie-cutter styles or upselling here. Your glasses, your way.
Why Go Independent
If you’re after a refreshing alternative to the hard sell, come and see what independent care really looks like. We’re here when you’re ready - no rush, no pressure, no fuss.
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We bring a creative edge to opticianry from our HQ in Digbeth, Birmingham’s Creative Quarter. Just down the road from the Bullring, we’re easily accessible for consultations, adjustments, and expert advice.
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We are experts at making tricky lenses, like varifocals, fit seamlessly into your life. The 5 star Google reviews speak for themselves.
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We are experts at making tricky lenses, like varifocals, fit seamlessly into your life. The 5 star Google reviews speak for themselves.
Step 3:
We help you choose frames and lenses that match your personality and lifestyle, so you can see sharply while you look sharp in your new glasses.
Step 2:
Book a Bring Your Own Prescription appointment. We'll take care of everything, from lens tailoring to frame advice, all geared towards finding the perfect fit.
Step 1:
Check your prescription’s date. If it’s under two years old, great! If not, just visit any optometrist for an eye exam and bring us your updated prescription.
Why Choose Doctor Oculus?
When it comes to finding the right pair of glasses, we believe you deserve more than just a standard service.
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Frames you won’t find anywhere else - Over three-quarters of our frames are exclusive to Doctor Oculus in the UK. We offer a thoughtful selection of sustainable and vintage frames, perfect for those who care about the planet and great design.
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No pushy sales, ever - We don’t do sales targets or scripts. Just genuine advice, relaxed consultations, and honest recommendations tailored to you. We’ll guide you if you’d like help, and give you space if you’d rather browse in peace.
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A few little extras on the house - Because we think the small touches matter, every pair of glasses from Doctor Oculus comes with free unlimited refills of our plant-based lens cleaner, a free personalised, laser-engraved glasses case (yes, really!) and a 2-year lens damage & scratch warranty.
Already have your prescription? Brilliant. You’re in control. We’ll do the rest. Bring it along and we’ll help you turn it into a pair of glasses that truly suits you.
Find Us
We’ve made our home nestled among independent shops and street art of Digbeth. Find us in the Zellig building, part of the famous Custard Factory, and take advantage of the local cafes and independent shops, after your visit!
Doctor Oculus
Zellig Building
Gibb Street
Digbeth
Birmingham
B9 4AT
United Kingdom
Open:
Wednesday to Saturday
10:00 - 18:00
Closed:
Sunday, Monday, Tuesday
Public Transport
We're conveniently located just a 10 minute walk from New Street Train Station, an 8-minute walk from Moor Street station, and 5 minutes away from Digbeth coach station. The number 97 bus stops right outside our window.
By Car
Driving to us? Digbeth's roads are a little different to how you remember. Set your sat-nav to Zellig car park while you attend your appointment.
